Puma Football announced that starting with the 2019-20 season, it will become the long-term official technical sponsor of Valencia, one of Spain’s most successful football teams.

Valencia CF joins the impressive roster of Puma football partners, including some of the world’s top clubs such as AC Milan, Borussia Dortmund, Olympique de Marseille, Palmeiras and Club Deportivo Guadalajara (Chivas).

‘We are proud to be the new partner of Valencia CF, a club with a great tradition that has some of the most passionate fans,’ said Johan Adamsson, Director of Sports Marketing & Sports Licensing at Puma. ‘We are excited to work with the club to deliver premium performance products and support the club in their vision for the future.’

Valencia CF’s chairman, Anil Murthy, showed his ‘great satisfaction’ for the agreement between two companies that are a reference for ‘their bravery, innovation, and ambition the driving forces that have guided us towards success against other competitors which are more powerful a priori. The union between tradition and trend, between a global vision for the future and that eternal sentiment that gives us the strength to never give up and always aim the highest with courage and determination runs in our DNA. With Puma, we’ll keep growing to reach out to more fans worldwide’.

It is not the first time Puma and Valencia CF have worked together, as Valencia players already donned jerseys emblazoned with the leaping cat between 1990 and 1993. Valencia CF are one of Spain’s most successful teams with a proud tradition in domestic and European football.