Adidas Football has today announced the relaunch of football’s most iconic boot, the adidas Predator 18+ 360 Control.
The Predator 18+ 360 Control is released as part of the Skystalker pack – alongside the X and NEMEZIZ silos – and takes inspiration from iconic Predator models, while being brought up to date through modern tooling and innovation.
The Predator 18+ 360 Control features a black, red and gold colourway and includes an updated Primeknit Sockfit Collar, engineered to naturally expand to the foot’s shape while ensuring a supportive fit. The Primeknit material includes a layer of Controlskin for optimal grip in any condition alongside an Anatomical Upper which mimics the heel’s shape to provide ultimate lockdown.
A Purecut Laceless system ensures maximum surface control, while a Forged Knit integrated midfoot support structure creates medial and lateral stability to support complex movements. An updated Controlframe with high performance polyamide layers is designed to stabilise movement, and a new hybrid stud tip configuration amplifies rotation and traction. A full length BOOST™ midsole provides energy return with every step.
Sam Handy, VP of design for adidas Football, said: “When designing the Predator 18+ 360 Control we wanted to create the most innovative boot on the market, while staying true to the very ethos of what made the Predator such an iconic boot. We wanted to create a boot for those players who control the game through a killer touch or defence-splitting pass. The new Predator will provide athletes such as Thulani Hlatshwayo and Michael Morton with the tools they need to maximise their own creativity; such as the introduction of a Controlskin and a new hybrid stud configuration to support the dynamic movement required for professional athletes.”
The Predator 18+ 360 Control is also available as a cage shoe. It features the same Sockfit Collar construction, Purecut Laceless upper and Controlskin as the on-pitch boot; along with a full length BOOST™ midsole and traction studs.
Taking the shoe from the stadium to the street, the Predator is also available as a lifestyle sneaker. It features a Knitted upper and the iconic collar shape of the cleat show, combined with full length BOOST™ tooling in the sole.
“We pride ourselves in providing game-changing footwear for every type of player out there, and are even more excited about the relaunch of the most iconic boot” said Paul Bester, head of football at adidas South Africa.
The latest Predator boot will be worn on-pitch from today by the likes of Thulani Hlatshwayo, Abubaker Mobara, Morgan Gould and Michael Morton.
The collection will be available from 29 November 2017 on adidas’ ecommerce platform (www.adidas.co.za/football), adidas own retail stores, and at selected football specialists across the country at a retail price of P1 – R3 299, P0 R4 999.
For further information, please visit adidas.com/football or go to facebook.com/adidasfootball, or follow @adidasZA on Twitter and Instagram to join the conversation.