Kaizer Chiefs have received international recognition after their home and away kit was voted FourFourTwo UK the best in the world for the 2018-19 season.
READ: ‘Billiat is the best player in South Africa’
Amakhosi’s traditional Gold & Black home kit and purple away jersey bested the likes of Chelsea, PSG and Juventus for the number one spot in FourFourTwo’s ranking of this season’s top 20 football jerseys.
Other teams that also made it in the top five include Argentine side Boca Juniors, Italy’s Sampdoria as well as Premier League outfits Fulham and Wolverhampton Wanderers.
FourFourTwo magazine wrote: ‘Oh yes. Kaizer Chiefs have produced two delightful kits for the current season: first‚ a gold home jersey with black strips which represent “traditional spears rising together to create a sense of motion and unity on the field”.
‘The second is a stunning purple-bodied‚ black-sleeved change strip with some fetching splashes of gold on the collar‚ crest and Nike swoosh. Now‚ where can we buy one… or 10?’
ALSO READ: Khune glad to have Billiat on his team
After Chiefs were mentioned in the globally-read magazine, Amakhosi’s marketing director Jessica Motaung says the club received increased international interest for sales of their jersey.
‘It amplifies the brand for those who do know us‚ but also introduces us to new markets who don’t‚’ Motaung said.
‘Funnily enough‚ in the last two weeks I’ve gotten very interesting requests for us to increase our distribution to the UK‚ and also to other parts of the world.
‘So it’s also very good in that it’s going to increase sales internationally. I think it also will on our Digistore‚ where we deliver internationally too.
‘I think when FourFourTwo highlights it‚ it also shows that we’re authentic to our football.
‘I think also it’s great for African football clubs. Because you’ve seen the vibes with the Nigeria national team jerseys‚ but from a club point of view‚ clubs also need to stand out internationally. And we’re glad we’re able to represent.’
ALSO READ: Billiat thanks Kaizer Chiefs faithful
She added: ‘It’s been interesting because you listen to some of the chatter and then you look at the response commercially where people actually go and buy the jersey‚ and it’s a completely different story‚’ Motaung said.
‘It’s very exciting for us [FourFourTwo’s ranking]‚ because we invest so much in the design process. And we do it so long in advance.
‘So when it comes out and people respond you’ve got to release the process and allow people to give feedback.
‘In fact, we’ve just signed off our 50th anniversary jersey‚ which is going to come out in the next season. And we’re excited about that.’