Ajax announce new logo from 2025/2026 season

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Ajax has revealed that their iconic classic logo will officially become the club’s emblem again, starting with the 2025/26 season, marking its return after 34 years.

Ajax CEO Menno Geelen says the return of the classic logo “will celebrate its 125th anniversary on March 18. The celebrations will include the announcement of the return of the classic logo. We know that the majority of our fans have cherished this wish for years, and we felt that our 125th anniversary was the perfect moment to give back the classic logo to our fans and ourselves.”

“Furthermore, history has shown that we are at our best when we remain true to the Ajax DNA. That’s why we are doing everything within the club to uphold that DNA, from our football philosophy to our core values. Bringing back the classic logo symbolizes this commitment and serves as both a tribute to our rich history and an inspiration for the future—a future that relies on everything we hold dear about our club.”

Photo: ANP / MAURICE VAN STEEN

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