Victory in football’s single richest match will give Southampton an estimated £140 million ($178 million) windfall due to the increases in matchday, broadcast and commercial revenue for clubs who reach the Premier League.
Financial experts Deloitte say Southampton could eventually bank £305 million if they avoid relegation next season.
While the cash prize is a huge bonus, it is the prestige of competing with Manchester City and Arsenal, rather than second-tier minnows like Plymouth and Oxford, that fuelled Southampton’s hunger to regain their Premier League status after a year in purgatory.
Southampton, whose only major honour is the 1976 FA Cup, had spent 11 years in the Premier League prior to their relegation.
They will hope this success, celebrated by over 35,000 of their fans at Wembley, is the prelude to another lengthy spell among the elite.
In their first ever play-off final, Southampton made it three wins over Leeds this term despite finishing three points behind the Elland Road club in the regular season.
Saints boss Russell Martin has become widely admired for his purist passing principles and this was the 38-year-old’s crowning glory.
Martin was managing in League One with Milton Keynes Dons just three years ago, but he has transformed Southampton in his first season in charge, to such an extent that they boasted more possession than any team in Europe’s top five leagues this season.
Securing promotion at Leeds boss Daniel Farke’s expense was a sweet moment for Martin after his Norwich contract was terminated by the German during their time together at Carrow Road in 2018.
Defeat was a bitter blow for Farke and Leeds, who were relegated alongside Southampton last season.
Back to the promised land
American socialite Paris Hilton and movie star Will Ferrell — a minority shareholder in the club — had made good luck videos for Farke’s side, but there was no Hollywood ending for Leeds.
On the 35th anniversary of the death of their legendary manager Don Revie, Leeds were well below their best in the club’s fourth play-off final loss.
After losing their grip on an automatic promotion place that went instead to Ipswich, the three-time English champions remain without a win at Wembley since 1992.
With Rain Man actor Dustin Hoffman watching from the stands, it was fitting that the heavens opened over Wembley as a torrential downpour hit just before kick-off.
Leeds made a fast start but Southampton weathered the storm and as the sun appeared through the clouds, they gradually took control.
Will Smallbone threatened to put Southampton ahead with a 30-yard free-kick that was clawed away by Illan Meslier.
It was a warning Leeds failed to heed as Southampton snatched the lead with a clinical raid in the 24th minute.
Armstrong had scored twice in the play-off semi-final win over West Brom and the striker showcased his predatory instincts again with his 24th goal this season.
Cleverly eluding the Leeds offside trap with a well-timed run, Armstrong met Smallbone’s pass with a superb strike into the far corner from 12 yards.
Leeds were rocked and Armstrong nearly struck again from another instinctive shot from Smallbone’s quick free-kick, but this time Meslier was able to parry his close-range effort.
Early in the second half, Leeds defender Joe Rodon embarked on a rampaging run that looked certain to end in a goal until Taylor Harwood-Bellis threw himself into a last-ditch block.
Leeds pushed hard for an equaliser, but Daniel James’ blast cannoned back off the bar before the winger was denied by Alex McCarthy’s stoppage-time save as Southampton celebrated their return to the promised land.
© Agence France-Presse
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