Serie A giants AC Milan have unveiled their new third kit for the upcoming 2018-19 season at the 87 Capp Street wall in San Francisco, California.
The kit was brought to life through a mural display on the popular hotspot for artists in the area. Artist Sam Flores’ work came to life throughout the day to reveal the team in the new third kit. Players Calabria, Cutrone, Kessie, Locatelli and Romagnoli from AC Milan were able to see the wall and were pictured in front all wearing the third kit.
Featuring a round neck collar with a distinctly modern feel, the third kit comes in the black that has been seen on alternate kits of the club since 1936. Other unique details include the ‘Diavolo Rossonero’ (The Red&Black Devil) on the back of the neck and a red and black heather effect on the sleeves. The shirt will be accompanied by red and black heather shorts and black socks with a red band on the trim and ACM lettering detail.
In the words of AC Milan founder Herbert Kilpin, ‘we wear black because it signifies the fear our opponents will feel’.
AC Milan are part of an impressive roster of PUMA football clubs including Borussia Dortmund, Arsenal, Olympique de Marseille, CD Guadalajara, Borussia Monchengladbach, and national teams such as Italy, Switzerland, Uruguay, Senegal and Serbia. PUMA’s football portfolio also includes some of the world’s best players, such as Romelu Lukaku, Antoine Griezmann, Olivier Giroud, Sergio Aguero, Marco Reus, Julian Weigl, Adam Lallana, Cesc Fabregas, Mario Balotelli, Hector Bellerin, Petr Cech, Gianluigi Buffon, Nacho Monreal, Allan Saint-Maximin, Marco Arnautovic, Themba Zwane, Oupa Manyisa, George Lebese and Thapelo Morena.
The shirt will be on sale from 4 August retailing for R999 at PUMA stores, Studio 88 and selected retailers.